CNME Recognizes McDonalds Digital Transformation Initiatives with Editors’ Choice Awards

Dubai, UAE. – October 17, 2016 – Computer Network Middle East the leading IT publishing media brand dedicated to being the voice of business technology — announces the 2016 ICT Achievement Awards + Editors’ Choice Award winners. This prestigious honor recognizes McDonald’s UAE’s innovative digital transformation initiatives that have delivered significant business value.

At McDonald’s UAE, we are in the midst of a digital transformation to improve service delivery while maximizing operational and cost efficiencies,” said Prakash Rao, Head of Information Technology, McDonald’s UAE. “We’ve chosen ixtel & LANDesk to automate and transform all of our services while delivering great customer experience to our employees and partners. We are excited to establish a firm foundation to centralize and automate the way IT and other business services are delivered.”

McDonald’s UAE is implementing the LANDesk Service Automation Suite to manage the work of all services, which ensures complete visibility of services being requested of and being provided by every department, supporting the company’s footprint in the UAE. As part of its digital transformation, the company will also use LANDesk Orchestration, to automate all service tasks such as employee account creation and access provisioning, supported by a LANDesk configuration management database.

“ixtel technologies has established itself as a leader in the digital transformation with its focus on speed to market and a highly skilled team of digital transformation consultant based across the UAE and GCC. As enterprises continue to benefit from digital technologies, we expect more of our customers in sectors such as retail, consumer goods, banking and finance, media and technology, energy and utilities to increasingly leverage our ability to bring a host of digital technologies together to impact business transformation and innovation. The recognition at the Computer Network Middle East Editors’ Choice Award firmly establishes our lead in the space,” said Mehdi Quraishi, CEO of ixtel technologies.

About McDonald’s UAE:

Operating since 1994, McDonald’s UAE today has 148 restaurants geographically located to service customers in many areas. McDonald’s UAE is committed to the quality of the products it serves at each restaurant and also maintains an active social responsibility agenda.

In an ongoing effort to improve communities and highlight the continuous environmental benefits of their actions McDonald’s UAE and Emirates Environment Group join forces in spreading green values among the UAE’s children with the ‘Planting a Greener Future’ campaign. McDonald’s UAE also significantly reduced its carbon footprint since the launch of its biodiesel initiative in July 2011. 100% of McDonald’s used vegetable oil is collected from its outlets across the UAE and converted into 100% biodiesel which is used to fuel the company’s logistics fleet.

In addition, McDonald’s UAE prides itself on being a local member of the community and has been committed to being a responsible corporate citizen since the first restaurant opened in the UAE. McDonald’s vast CSR agenda includes various sports events that promote balanced active lifestyles including the, the Olympic Champion Kids Program which offered children the chance to experience the Olympic Games live from Beijing in 2008 and the Player Escort Program which has been launched twice in the UAE and offers children in the Emirates a chance of a life-time experience to fly to the FIFA World Cup venue and escort football players onto the field such as in Germany 2006, South Africa 2010 and Brazil 2014.